We are looking for a Community & Marketing Manager who is passionate about Vietnam, community building, and creating meaningful connections between people and brands. This role requires a unique balance: someone who can think strategically to design campaigns, growth initiatives, and partnerships, while also being execution-focused to implement, manage, and optimize them on a daily basis.
Key Responsibilities
Community Growth & Engagement
- Lead community strategy across our community platform, social media, and offline events.
- Develop and execute initiatives that increase member growth, retention, and engagement (e.g. quests, challenges, perks, events, meetups).
- Moderate community spaces and ensure a positive, inclusive, and valuable experience for members.
- Build strong relationships with members, ambassadors, and leaders, empowering them to contribute content and activities.
Marketing & Content Activation
- Design and manage community-driven campaigns to boost awareness of VIA products (Passport, Quests, Events).
- Work with the content team to source and promote user-generated content, member stories, and brand collaborations.
- Develop email newsletters, push notifications, and in-community updates to highlight perks, events, and new resources.
- Collaborate with SEO & digital marketing teams to align community activities with growth funnels.
Partnership & Brand Collaboration
- Onboard and activate brand partners offering perks, discounts, and experiences to VIA members.
- Create co-marketing campaigns with hospitality, F&B, lifestyle, and education partners.
- Report back to partners on campaign engagement and community impact.
Operations & Analytics
- Track key community KPIs (growth, engagement rate, Passport adoption, event participation).
- Build and refine community playbooks and SOPs for scale.
- Experiment, measure, and improve strategies for long-term member loyalty and monetization.
Qualifications
- 3+ years of experience in community management, marketing, or partnerships (preferably in lifestyle, travel, hospitality, or media).
- Strong understanding of community platforms and digital marketing tools.
- Proven ability to balance strategy and execution – you can create big-picture campaigns and also roll up your sleeves to make them happen.
- Creative and data-driven mindset: ability to design campaigns that excite people and measure their impact.
- Excellent communication skills in English (Vietnamese a strong plus).
- Strong organizational skills, able to balance operations with marketing creativity.
- Passion for Vietnam, lifestyle, travel, and connecting people.
What We Offer
- A chance to shape one of Vietnam’s most exciting lifestyle and travel communities.
- Work closely with passionate leaders, creatives, and entrepreneurs.
- Flexible hybrid working culture in Ho Chi Minh City.
- Access to VIA Passport, partner perks, and exclusive events.
- Competitive salary and performance-based bonuses.
- Opportunity to grow into a leadership role as VIA scales across Vietnam.