Despite the summer season, over 100 hospitality students in Ho Chi Minh City attended a workshop on MarCom in hospitality, hosted by Chao Vietnam and Vietnam Is Awesome, in collaboration with the Faculty of Tourism, Restaurants, and Hotels at Hoa Sen University.
The “MarCom in Tourism and Hospitality” workshop, held on August 16, featured prominent guest speakers who are key players in the city’s hospitality scene. Among them were Ms. Yen Hoang, Director of Marketing & Communications at Le Meridien Saigon Hotel, Chef Nguyen Nhu Cuong, the founder of the Michelin-selected restaurant, Madame Lam, and Ms. Natalya Wissink, founder and operator of Secret Experiences.
Ms. Natalya Wissink offered students valuable information on running MarCom activities across platforms like websites, social media, AI, and other media channels, emphasizing the importance of “understanding the customer” to ensure the success of MarCom programs.
Chef Cuong shared not only practical insights but also his expertise in building and implementing MarCom campaigns that are transforming the face of the hospitality industry. He also provided a business perspective on working with various MarCom service teams to promote products effectively.
To top it off, Chef Cuong wowed the audience by presenting a familiar Vietnamese dish with an “upgraded” twist, delivering a completely new flavor that captivated both students and attendees alike.
Meanwhile, Ms. Hoang Yen used the workshop as a hands-on platform to demonstrate real-world case studies on how to run campaigns, develop strategies, and report on KPIs for luxury hotels.
The Q&A session with the speakers, sponsors, and guests sparked lively discussions, with many intriguing questions and answers flying around the room.
Ms. Vong Chanh Kieu, Program Director of the Hotel Management Program and a representative from the Faculty of Tourism, Restaurants, and Hotels at Hoa Sen University, expressed her satisfaction with the event: “All parties share the same goal of delivering practical business knowledge and opening up internship opportunities to help students get closer to their future career paths.”
The workshop also provided numerous attractive internship opportunities with partner organizations, including Madame Lam Restaurant, Maika Tours, Jackfruit Adventure, and Vietnam Is Awesome.
The organizers would like to extend sincere thanks to the sponsors for their invaluable support:
- Madame Lam Restaurant
- Ola Hale Restaurant
- Maika Tours
- Jackfruit Adventure
- Pines International Academy
- Media Sponsor and Co-organizer, Chao Vietnam
