SEO Specialist

Your Mission

To improve our website’s ranking on search engines for targeted keywords, increase organic traffic, and boost conversions.

Responsibilities 

  • Keyword Research: Conduct in-depth keyword research to identify high-impact keywords and phrases relevant to our industry and target audience. 
  • Content Creation: Develop high-quality , SEO content including articles, blog posts, infographics, videos and and other multimedia materials, targeting the Vietnamese community in the US. The content should cover a wide range of subjects, such as language learning, cultural integration, academic support, career development, and more.
  • On-Page Optimization: Optimize existing website content, meta tags, headings, and image alt text for improved search engine visibility. 
  • Community Engagement: Establish and maintain strong connections with the Vietnamese-American community through social media platforms, online forums, and relevant community organizations. Engage with community members to understand their specific educational requirements and gather feedback on existing content.
  • Content Management: Organize and manage content on various platforms such as websites, blogs, social media, and learning management systems to ensure it is easily accessible and up-to-date.
  • Data Analysis: Utilize analytics tools to track the performance of educational content, gather insights, and make data-driven decisions for continuous improvement. Collaboration: Work closely with cross-functional teams, including marketing, design, and subject matter experts, to create comprehensive and cohesive educational content.
  • Stay Updated: Stay abreast of the latest SEO trends, best practices, and algorithm updates to ensure our content remains cutting-edge and search-engine friendly.

Qualifications

  • Background: has the insights & experiences in education background and Vietnamese people community in Western countries.
  • Writing Skills: Exceptional writing and editing skills with a keen eye for grammar, syntax, and tone. Demonstrated ability to craft engaging, informative, and SEO-optimized content.
  • Analytical Mindset: Strong analytical skills to monitor performance metrics, draw insights, and make data-driven decisions.
  • Technical Proficiency: Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEO plugins for content management systems.
  • Collaboration: Ability to work effectively in a team environment, collaborating with content creators, designers, and marketing professionals.
  • Adaptability: Thrive in a fast-paced, ever-changing digital landscape, and adapt quickly to SEO trends and algorithm updates.

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